"When we hire someone, one of the things we try to impress on them is the fact that no person is more important than another," Russ says. "We are all equally important, and we have become like a family because of that." He adds, "We could have the best business model in the world, but without the people, it just doesn't work."
Russ focuses on the fact that his core family values translate into the success of his business, but he's quick to say that at the end of the day, it's about more than his personal success. He is in this business to help others, whether they are his customers, employees or members of the community. Russ and his team realize the importance of giving back to the community in which they live and work, which is one of the many reasons McLarty Daniel Automotive will continue to support community organizations such as the Miller McNeil Woodruff Foundation, the American Heart Association's Paint the Town Red gala, the Northwest Arkansas chapter of Fellowship of Christian Athletes, and the Bentonville Public School system.
In the same way that Russ supports his business family, his wife, Jamie, is important to his success in the automotive business. The Daniels have been married for 11 years and have three children, Cohen, Hutson and Hayes. "I would never have been able to do the things I do in my business if I didn't have constant support from my wife," Russ says. "She deserves a medal for keeping our family running smoothly." Everyone in the Daniel family takes an interest in the business, which may someday involve a new generation of Daniels taking over where their dad leaves off. Jamie takes an interest in helping with the charities the dealerships support as well as store events. Russ says, "It's not uncommon for me to come home at night to my oldest son asking me how many cars we sold that day. It's kind of funny to hear him talk to me like he's already running the place."
This passion for the business is also evident in every employee Russ hires. He hopes this passion will enable his team to continue serving the Northwest Arkansas area for years to come. This name change is just one small detail that Daniel hopes will translate into a huge impact on the Northwest Arkansas community in the future, as further expansion will create more jobs for the community "It's all about the customer's experience at our stores. We take great pride in offering our customers value-added services like complimentary rentals, snacks and beverages, Saturday service, and a lifetime powertrain program on our pre-owned vehicles.
The newest McLarty Daniel Automotive location (Chrysler Dodge Jeep Ram) is now open off Moberly Lane in Bentonville. The team opened the state-of-the-art 43,000-square-foot facility to better serve customers in the area. Russ and his team also have plans to renovate the existing Ford dealership on Walton Blvd and the Nissan dealership on Moberly Lane in the future.