"When we hire someone, one of the things that we try to impress the fact that no person is more important than another," Russ says. "We are all equally important, and we have become like a family because of that." He adds, "We could have the best business model in the world, but without the people, it just doesn't work."
Russ focuses on the fact that his core family values translate into the success of his business, but he is quick to say that at the end of the day, it is about more than his personal success. He is in this business to help others, whether they are his customers, employees or members of the community. Russ and his team realize the importance of giving back to the community in which they live and work, which is one of the many reasons McLarty-Daniel Automotive will continue to support community organizations such as the Miller McNeil Woodruff Foundation, the American Heart Association's Paint the Town Red gala, the NWA chapter of FCA, and the Bentonville Public School system, just to name a few.
In the same way that Russ supports his business family, his wife, Jamie, is an important piece of the puzzle for Russ' success in the automotive business. The Daniels have been married for 11 years and have three children, Cohen, Hutson and Hayes. "I would never have been able to do the things that I do in my business if I didn't have the constant support from my wife," Russ says. "She deserves a medal for keeping our family running smoothly." Everyone in the Daniel family takes an interest in the business, which may someday turn into a new generation of Daniels taking over where their dad leaves off. Jamie takes an interest in helping with the charities the dealerships support as well as the store events. Russ says, "It's not uncommon for me to come home at night to my oldest son asking me how many cars we sold that day. It's kind of funny to hear him talk to me like he's already running the place.
This passion for the business is also evident in every employee that Russ hires. He hopes this passion will allow his team to continue serving the Northwest Arkansas community for years to come. This name change is just one small detail that Daniel hopes will translate into a huge impact on the NWA community in the future, as further expansion will equal more jobs for the community "It's all about the experience at our stores. We take great pride in knowing we offer our customers value added services like compliementary rentals, snacks and beverages, Saturday service, and a lifetime powertrain program on our pre-owned vehicles.
The newest McLarty-Daniel Automotive location (Chrysler, Dodge Jeep Ram) is currently under construction off Moberly Lane in Bentonville. The team plans to open this state-of-the-art 43,000-square-foot facility located on Moberly Lane in the middle of October to help better serve their customers in the area. Russ and his team also have plans renovate the existing Ford store on Walton Blvd and Nissan store on Moberly Lane once the newest facility is opened at the end of summer.