Russ Daniel isn't new to selling cars. In fact, he has spent the last 27 years in the automotive industry. Russ relocated to Northwest Arkansas over a decade ago to become the general manager at the Landers McLarty Ford Chrysler Dodge Jeep Ram, and Landers-McLarty Nissan dealerships in Bentonville. Russ became the managing partner with Franklin and Mack McLarty at the Landers-McLarty dealerships in northwest Arkansas. This milestone in Russ' career was also a turning point for the automotive group that he now leads on a day-to-day basis. Officially renamed as of July 1, 2015, the McLarty Daniel group promises the same great service and community involvement that customers have come to know and expect.
"When we hire someone, one of the things we try to impress on them is the fact that no person is more important than another," Russ says. "We are all equally important, and we have become like a family because of that." He adds, "We could have the best business model in the world, but without the people, it just doesn't work."
Russ focuses on the fact that his core family values translate into the success of his business, but he's quick to say that at the end of the day, it's about more than his personal success. He is in this business to help others, whether they are his customers, employees or members of the community. Russ and his team realize the importance of giving back to the community in which they live and work, which is one of the many reasons McLarty Daniel Group will continue to support community organizations such as the Miller McNeil Woodruff Foundation, the American Heart Association, the Northwest Arkansas chapter of Fellowship of Christian Athletes, and the Bentonville and Rogers Public School system.
In the same way that Russ supports his business family, his wife, Jamie, is important to his success in business. The Daniels have been married for 14 years and have three children: Cohen, Hutson and Hayes. "I would never have been able to do the things I do in my business if I didn't have constant support from my wife," Russ says. "She deserves a medal for keeping our family running smoothly." Everyone in the Daniel family takes an interest in the business, which may someday involve a new generation of Daniels taking over where their dad leaves off. Jamie takes an interest in helping with the charities the dealerships support as well as store events. Russ says, "It's not uncommon for me to come home at night to my oldest son asking me how many cars we sold that day. It's kind of funny to hear him talk to me like he's already running the place."
McLarty Daniel expanded further in the first quarter of 2018. In a historic deal, three Northwest Arkansas Everett dealerships are now under the aegis of McLarty Daniel: the Bentonville Everett Buick GMC dealership, the Springdale Everett Chevrolet dealership, and the Springdale Everett Chrysler Dodge Jeep RAM FIAT dealership.
The dealerships are now known as McLarty Daniel Buick GMC, McLarty Daniel Chevrolet, and McLarty Daniel Chrysler Dodge Jeep RAM FIAT. With the doubling of the platform, McLarty Daniel now employs over 600 employees and directly contributes to the well-being and economies of many Northwest Arkansas localities such as Bentonville, Rogers, Pea Ridge, Bella Vista, Centerton, Gravette, Decatur, Lowell, Springdale, Fayetteville, Johnson and Garfield.